5 quintillion bytes of data are created every day, so why is so much of it going to waste?
No matter what industry you’re a part of, data is essential for understanding and improving business processes. From competitor prices and product information, to sales transactions and customer sentiment, the kind of data you collect can shape your business strategy and save your bottom line.
What’s more, by creating a holistic view of all the data streams available to you, everyone in an organization benefits from one single source of truth, empowering business growth and profitability.
73% of data sits unused in organizations
That’s why it’s staggering to find that in a survey conducted by Forrester, up to 73% of this type of data in any organization ends up sitting unused.
Pretty much everything we do today creates some form of data, and in a rapidly evolving, omnichannel landscape, if you’re not collecting it and using the valuable insights it creates, you’ll soon find yourself at the back of the pack. It’s a virtual gold mine, just waiting to be discovered.
Unlock vital intelligence
So why is so much data sitting unused? The simple answer is that some businesses don’t know what to do with it. Big spreadsheets with endless pivot tables can be scary things, after all. Some might encounter siloed business departments that don’t know how to share their knowledge effectively, or others simply have too much data to manage or understand.
Whatever the reason, sharing business knowledge shouldn’t be a stumbling block to growth. Unifying competitive information should be at the top of any priority list, and we promise you, it needn’t be a manual, inaccurate or time-intensive process.
Simple solutions with close to 100% accuracy
At Bungee Tech, we collect all of the competitive data you could possibly need. We can extract it, validate it, and then analyze it, to offer valuable insights to help drive your business forward. We provide information you can understand in a format you can use.
Our data collection technology works by capturing publicly available information from the Internet at scale, just like a real user would at home. It’s a powerful human emulation process that collects information from any website or native application with close to 100% accuracy, avoiding all of today’s bots and technical pitfalls in the process.
Focus on operational efficiencies
One of our clients, a large Fortune 50 retailer, had a team of 8 engineers working solidly to gather business intelligence on prices, promotions and assortment online. Battling with a high error rate for large scale data gathering, they turned to us for a solution.
With zero set-up costs and a 35% reduction in their monthly operating expenses, we reduced data inaccuracies by 99%, whilst also freeing up those valuable people resources, significantly reducing the impact on their bottom line.
The Bungee Tech Difference
So does your data capture the details you need? Can you access it in a format you understand? Is it close to 100% accurate? We can help you to say ‘yes’ to all of these questions.
High-quality data is a Bungee Tech principle. Used correctly it can mark the difference between keeping up with the market and leading it. Trust us to help you make winning strategies today with competitive intelligence you can rely on.
Oh, and we know you were wondering… a quintillion has 18 zeros. That’s a million million millions, or a billion billion. Essentially, a whole lot of data!
